Privacy policy

1. General

Protecting your personal information is very important to us and we therefore strictly adhere to the existing data protection regulations. The following statement gives you an overview of how we guarantee this protection on our website and what kind of data is collected, stored and used for what purpose. Responsible in terms of data protection is:

YOUPublish is a product and a registered brand of digitalstrategen GmbH

Werastrasse 84
70190 Stuttgart

T: +49 (176) 210 211 30
M: info(at)

Geschäftsführer: Andreas Dollmayer

Amtsgericht Stuttgart HRB 746080

Steuernummer: 99126/02630 00 71
USt.-IdNr.: DE291484816

  1. Purpose of processing.
  2. Provision of the online offer, its functions and contents.
  3. Answering contact requests and communicating with users.
  4. Safety measures.
  5. Audience measurement / Marketing

With this declaration, you give your consent that we may collect, process and use your data listed below for the stated purposes.

2 Collection and storage of personal data

We only collect personal data on the website if this is necessary for the purpose you requested and / or if you provide it voluntarily. When using the website we collect the following anonymized data: names of pages accessed, browser used, operating system and requesting domain, date and time of access, used search engines, names of downloaded files and their IP address. The storage of this anonymous data is solely for internal system-related and statistical purposes, in order to optimize our offer. Further personal data will only be collected and stored if you voluntarily provide it to us.

2.1 Contact form

As part of a request via the contact form, these are your first and last name as well as your e-mail address.

2.2 Registration

When registering to use our personalized services, these include your e-mail address, username and password, optional other information such as: B. a profile picture. For the registration we use the single sign-on of the MairDumont GmbH & Co. KG, Marco Polo Road 1, 73760 Ostfildern. By registering, you agree to the terms of use and the privacy policy of MairDumont GmbH & Co. KG: At any time you have the right and the ability to retrieve, correct and delete your personal data via your account management. Registration can also be done by using “Facebook Connect”. The data required for registration will then be transferred from your Facebook account.

2.3 Newsletter

You can register for sending our newsletter. In this case, we will collect and save your e-mail address as well as your first and last name, if you have specified it. We use this data exclusively for sending newsletter e-mails, with which we inform you about current topics. You can terminate the receipt of our newsletter at any time, ie. Revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. To ensure that nobody with a foreign e-mail for our newsletter to log in we use the Double-Optin procedure, which means before activating the newsletter, the user must send the receipt again via a sent to him e-mail to the previously Confirm the specified e-mail address. The newsletters will be sent by MailChimp, a mail-order service provider of Rocket Science Group, LLC, 675 Ponce De Leon Ave # 5000, Atlanta, GA 30308, USA. The privacy policy of the shipping service provider can be viewed here: The Rocket Science Group LLC is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection standards ( The shipping service provider is based on our legitimate interests acc. Art. 6 para. 1 lit. f DSGVO and a contract processing agreement acc. Art. 28 (3) sentence 1 DSGVO. The shipping service provider may use the data of the recipients in pseudonymous form, i. without assignment to a user, to optimize or improve their own services, e.g. for the technical optimization of shipping and the presentation of newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to address them themselves or to pass the data on to third parties.

2.4 Comments and posts

If users leave comments or other posts, their IP addresses may be stored for 7 days based on our legitimate interests. This is for our own safety, if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or post and are therefore interested in the identity of the author. We reserve the right to process user information in order to detect spam.

2.5 Shop

We process the data of our customers as part of the ordering process in our online shop to allow them to select and order the selected products and services, as well as their payment and delivery, or execution. Here we use session cookies for the storage of the shopping cart contents and permanent cookies for the storage of the login status.

2.4.1 Customer account

Users can optionally create a user account, in particular by being able to view their orders. As part of the registration, the necessary mandatory information will be communicated to the users. When creating a customer account, we store the data you enter there. These are delivery and order addresses (here include, for example, name, first name, street, house number, city, postcode) and, if desired, credit cards and bank details and your email address. We store the above information to make your next purchase as easy as possible. At any time you have the right and the ability to retrieve, correct and delete your personal data via your account management.

2.4.2 Order

When placing an order, we store the data required to process this order, in particular the invoice and delivery address, as well as information about the goods and services ordered by you, as well as information about the payment method you have requested. If we receive your e-mail address in connection with the purchase of a good or service and you have not objected to this, we reserve the right to send you regular offers for similar products, such as those already purchased, from our range by e-mail , You may object to this use of your e-mail address at any time by sending a message to the contact option described below or through a dedicated link in the e-mail message, without incurring any costs other than the transmission costs according to the basic tariffs. In addition, we will record your IP address for a limited time upon purchase. This helps the police in the prosecution of fraud. When ordering, we will receive the information about your order. We only disclose your personal data to third parties, insofar as we are legally obliged to do so or if a statutory provision expressly permits this.

2.4.3 Download products

We store the IP-address under which the download takes place and if necessary further anonymous usage data. Your personal data will only be used to process the contractual services and will only be passed on to the persons involved to the extent required.

2.4.4 Payment / transfer of data

For the processing of your order, we pass on the data – if necessary – to third parties for the processing of your order. These include e.g. Logistics companies who take over the shipment of goods by post for us and payment service providers z. B. (eg, each with a link to the privacy policy, Paypal (, Klarna ( data protection /), Skrill ( line/privacy-policy/), Giropay (, Visa (https: //, Mastercard (, American Express ( -statement.html) Data processed by payment service providers includes inventory data, such as name and address, bank details, such as bank account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, summary and receiver-related information required to complete the transactions, but the data entered will only be processed and stored by the payment service providers, ie we will not receive any account or credit card information information, but only information with confirmation or rejection of payment. The data may be transmitted by the payment service providers to credit reporting agencies. This transmission aims at the identity and credit check. For this we refer to the terms and privacy policy of payment service providers. At no time do we have access to your credit card information, nor do we store payment data on our servers.

3 Use and disclosure of personal data

We use the personal data collected and stored during the use of the website exclusively for legally permissible purposes. A transfer, a sale or any other transmission of your personal data to third parties does not take place. We use anonymised data for the purpose of market research, for advertising campaigns and for the needs-based design of the website. We reserve the right to share anonymous data with advertisers in order to present advertisements tailored to your needs.

4 Cookies

Cookies are small text files that are stored on your hard disk. They are used to control the internet connection during your visit to the website. These cookies provide us with information that makes it possible to optimize the website for your needs, such as: B. to tailor services to you and make appropriate advertising. We use session cookies and persistent cookies. Session cookies are cookies that only stay on your computer until you close your browser. After that they will be deleted. Persistent cookies are those that have a validity period and are stored on your hard disk. The cookies are deleted only after the expiry of the storage period or by a user action. Cookies are also set by our advertising partners or third-party providers and serve to tailor services to you and to make appropriate advertising. You can prevent the installation of cookies by setting your browser software. In this case, not all features of the website may be used.

5 Integration of services and content of third parties

We use third-party content or service offerings within our online offering to provide their content and services, such as content and services. Include videos or fonts (collectively referred to as “content”). This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online offer.

5.1 Vimeo

We can embed the videos of the Vimeo platform of Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy: Please note that Vimeo may use Google Analytics and refer to the privacy policy ( and opt-out options for Google Analytics ( .com / dlpage / gaoptout? hl = DE) or Google’s data usage settings for marketing purposes (

5.2 Youtube

We embed the videos on the YouTube platform of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy:, opt-out:

5.3 Google fonts

We incorporate the fonts (“Google Fonts”) provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy:, opt-out:

5.4 Google ReCaptcha

We bind the function to detect bots, e.g. when entering into online forms (“ReCaptcha”) of the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy:, opt-out:

5.5 Google Maps

We include maps from the Google Maps service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, users’ IP addresses and location data, but these are not collected without their consent (usually as part of the settings of their mobile devices). The data can be processed in the USA. Privacy Policy:, opt-out:

5.6 Facebook

Some of our websites contain so-called “Likes” buttons, a social plugin on the social network operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The button is labeled with the Facebook logo and the addition “Like”. When calling one of our pages, which contains this button, a connection to the Facebook servers is established. Facebook will send the plugin directly to your browser and integrate it into our website. Thus, Facebook is informed which pages – with integrated “Like” button – you have visited. If you are logged in to Facebook while visiting the respective pages, Facebook will forward the information about your visit to your personal Facebook user account. If you use the plugins of Facebook on our pages (for example, by clicking on the “Like” button or writing a comment) this information is also transmitted by Facebook to your personal Facebook user account. In order to avoid this transmission, it is absolutely necessary to log out of our Facebook pages before interacting with the plugins. For more information on data collection or data usage by Facebook and your rights or ways to stop it, please refer to the Facebook Privacy Policy ( The list and appearance of Facebook Social Plugins can be viewed here:

5.7 Twitter

Within our online offering, features and content of the Twitter service offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, may be incorporated. For this, e.g. Content such as images, videos, or text and buttons that users use to promote their content, subscribe to content creators, or subscribe to our posts. If the users are members of the platform Twitter, Twitter can call the o.g. Assign contents and functions to the profiles of the users there. Twitter is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation ( Privacy Policy:, Opt-Out:

5.8 Instagram

Within our online offering, features and content of the Instagram service offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, may be incorporated. For this, e.g. Content such as images, videos, or text and buttons that users use to promote their content, subscribe to the content creators, or subscribe to our posts. If the users are members of the platform Instagram, Instagram can call the o.g. Assign contents and functions to the profiles of the users there. Instagram privacy policy:

5.9 Pinterest

Within our online offering, features and content of the Pinterest service offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA, may be incorporated. For this, e.g. Content such as images, videos, or text and buttons that users use to promote their content, subscribe to the content creators, or subscribe to our posts. If the users are members of the platform Pinterest, Pinterest can call the o.g. Assign contents and functions to the profiles of the users there. Pinterest Privacy Policy:

6 Use of Google Analytics and Google AdSense

This website uses Google Analytics, a web analytics service and Google AdSense, a web advertising service of Google Inc. (“Google”). Google Analytics and Google AdSense use so-called “cookies”, text files that are stored on your computer and that allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage. B. to provide advertising to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You may also prevent the collection by Google of the cookie-generated and website-related data (including your IP address) and the processing of such data by Google by downloading the browser plug-in available at the following URL and install:

7 Hosting

The hosting services we use are for the purpose of providing the following services: infrastructure and platform services, computing capacity, storage and database services, security and technical maintenance services we use to operate this online service. Here we, or our hosting provider, process stock data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer. We, or our hosting provider, collects data about every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider , Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.

8 Right to information

At any time you have the right to information about the data stored regarding your person, their origin and recipient as well as the purpose of the data processing. If you have questions about privacy, you can always contact us.

9 Revocation of your consent

You may revoke your consent to the collection, processing and use of your data for the future at any time by e-mail or letter.